The millennial generation is an incredibly valuable consumer subset. Millennials make up America’s largest generation by population and, with the vast majority now a part of the workforce, they command a staggering $1.3 trillion in annual consumer spending - a number that is poised to grow quickly as millennials enter their earning prime.

With that in mind, the InStadium Millennial Mindset study seeks to determine how millennial spending habits apply to sports marketing and advertising. In this white paper, InStadium answers questions about millennials and their changing behavior around live sports events, including:

  • How do millennials spend their money?

  • What events do millennials attend?

  • What is the best way to market to millennials?